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Steps To Successfully Design Your Website

If you are thinking of website designing, whether it is a personal site or a business site, this article is for you. We will detail the methodology to create your site and impress your friends or colleagues. The key to success is to follow the various steps in order, without putting the cart before the horse.

Today, there is no need to be a seasoned graphic designer to design a website with a beautiful design. Many tools exist to support you in this essential step.

Define your strategy

It seems obvious, but before tackling the design of your site, ask yourself what is its purpose, its universe, the goal you want to achieve, etc. Before delving into your content strategy, it's important to know how you want to market your brand. The goal is to build something engaging and authentic.

Once you've defined your goal, you need to ask yourself what actions you want people to take on your site. Did you create it to deliver information? To sell your products? To gain subscribers? It is the answers to these questions that will determine the visual appearance of your site.

Look at the trends in terms of design

The visual appearance of sites change quite often depending on the modes. But note this point: Even if it takes inspiration from it, a trendy design won't necessarily suit you.

For 48% of Internet users, the visual aspect is the most important. We must therefore take the time to see what the competition is doing. Each sector has its particular universe. It remains to be seen whether you want to comply with it or, on the contrary, disrupt it.

Choose your platform

There are many tools that offer to build your own website and its visual layout without needing to know a single line of code. Let's start by looking at the most famous of them: Jezweb.

It allows you to have full control over the appearance and composition of your site. Technically, it's free. Technically, because in reality you will have to pay for the hosting, the domain name, the necessary plugins, etc.

Choose a template

Now that you know what content your site will contain and why you created it, you surely have a clearer idea of ​​what it will look like.

A template is the backbone of your site. It is on it that rests all the elements that you will add. Most platforms offer pre-cut templates with sample content.

Templates are often divided according to sectors, which allows you to choose a template that suits you with the right features.

Define your brand's universe

Now that you have all the basics, it's time to think more about your site design. Remember that every detail is part of the overall image of your brand. Everything counts: colors, font, images, etc.

Theme colors:

Color is one of the strongest signals in terms of communication. According to consultancy firm Color Matters, it can boost brand image by 80%.

There are very psychological aspects behind the perception of colors. Here is an infographic that explains what each color is associated with:


Images have a major role in the appearance of a site. They help boost clicks and engagement. According to a study, we only retain 10% of information. But if you add an image to this information, it goes down to 65%.

However, you should not drown your site under images. High quality photos can also slow down the display of your site and do you a disservice on the SEO side.

Optimize your content

Once your site starts to look like something, you need to get people to go there. For this, you need to focus on two things: positioning and SEO.

The Positioning:

Positioning refers to the layout of a page. Most Internet users read F-form. This is why menus are often placed at the top of the page. It's the first thing people see on a home page. So don't forget this element when filling your site with content.


You have certainly heard of SEO. It is a practice that allows you to optimize your content so that your site stands out in search engines. These are often little tricks that must be done in the shadows. Your site will look the same.


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